TOP GUN
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Another great film made possible by the inclusion of several household name brands.
Top Gun is a classic high octane story ideal to spark enlisting numbers in the US Navy as an aviator, much the same as Officer and Gentleman managed in 1982, four years before, with Richard Gere. The difference being upgrading the story line to include flying jets, in confrontation with Russian MIGs, and Tom Cruise. This film is a great example of successful product placement.
The film is a product placement feast for Ray-Ban, Budweiser, Porsche, Kawasaki and the US Navy's recruitment drive, with Pepsi Cola also chiming in.
If you check product placement from Top Gun in more detail, there are several brands that were included in the movie, but the most important are Ray-Ban’s Aviator sunglasses and the US Navy.
US Navy
Apparently they were successful. The US Navy set up recruiting booths in the major cinemas to try and catch some of the adrenaline charged guys leaving the screenings. They even stated that after the release of the movie the number of young men, who wanted to be Navy aviators, went up by 500 percent.
Ray Ban
TELL US ABOUT THE MONEY
Top Gun is a 1986 American action drama film directed by Tony Scott, produced by Don Simpson and
Jerry
Bruckheimer, in association with Paramount Pictures.
Apple (Beats) - Transformers (Age of Extinction) Aston Martin - James Bond AT&T - Back to the Future BMW - James Bond (Skyfall) Budweiser - Star Trek (Into Darkness), That's My Boy, Top Gun Burger King - Iron Man Cadillac - Once Upon a Time in Hollywood Chevrolet - Captain Marvel Coca Cola - Superman, Just Like Heaven, Blade Runner, Jurassic World Converse (All Stars) - I Robot Dell - Doritos - Wayne's World Dr Pepper - Forrest Gump Etch A Sketch - Toy Story Fedex - Castaway Ford Fusion - James Bond & New Girl Ford Mustang - Bullitt Gargoyles - The Terminator General Motors - Transformers Geostorm - Mercedes Google - The Internship Harley Davidson - Terminator 2 Hasbro - Battleship Heineken - James Bond (Skyfall), Austin Powers Hershey (Reece's Pieces) - ET Hyundai - Knives Out IHOP (International House of Pancakes) - Superman (Man of Steel) IKEA - Fight Club Jack Daniels - Basic Instinct Jaguar - The Italian Job, James Bond, Austin Powers Jeep (Fiat Chrysler) - Hard Target, Bourne Identity Kawasaki - Top Gun Krispy Kreme - Power Rangers Lamborghini - The Italian Job Land Rover - Lego - The Movie Lotus - James Bond MacDonalds - Mac and Me, Kingsman Manalo Blahnik - Sex & The City Mattel (Barbie Doll) - Toy Story Mercedes - Jurassic World Mini Cooper - The Italian Job Nike - Back to the future, White House Down, The Terminator Nintendo - K9, Sweetheart, Captain Marvel, Back to the Future Nokia - The Matrix Old Forester - Kingsman (The Golden Circle) Panasonic - Joker Pepsi Cola - Back to the Future Pizza Hut - Teenage Mutant Ninja Turtles, Wayne's World, Back to the Future Playstation - Fast & Furious, Runaway Jury Prada - The Devil Wears Prada Q Ray-Bans - Top Gun, Risky Business Reebok - Jerry Maguire Royal Caribbean International (Allure of the Seas) - Jack and Jill Samsung - Jurassic World Sony - Jumanji (Welcome to the Jungle, The Next Level) Starbucks - Austin Powers Toshiba - Toyota - Back to the Future Twinkies - Zombieland US Navy - Top Gun Verizon - Jurassic World Wilson - Castaway Xbox - Hair Care Products, Real Steel Yellow Pages Zerox
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LINKS & REFERENCE
https://movavi.io/product-placement-in-movies-2/ https://productplacement.biz/ https://marketsplash.com/product-placements-in-movies/ https://screenrant.com/movies-2019-most-shameless-product-placements/
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